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Morgan Stanley takes on Coinbase, Robinhood with crypto
Morgan Stanley is getting into crypto — and beating rivals on price. Interested customers can start trading on the bank's E*Trade platform for a fee of 50 basis points on the dollar value of each crypto transaction. That's cheaper than Coinbase, Robinhood and Charles Schwab. The bank has been making an aggressive push into crypto as regulations loosen during the second Trump administration, hoping to grab a share of an increasingly lucrative market. Coinbase, for one, raked in more than $3 billion last year in consumer transaction revenue.
Morgan Stanley has reportedly launched Bitcoin trading and is undercutting Bitcoin and crypto-native firms on pricing. This move reflects a broader shift that many in the industry have been anticipating: traditional financial incumbents do not necessarily...
