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Women athletes fire back at Sydney Sweeney Novig ad
The backlash continues for Novig's provocative Sydney Sweeney ad — and this time the outrage is coming from women athletes. A number have posted on LinkedIn to express their disappointment at the prediction market's depiction of Sweeney in various states of undress, using the tagline, "This is what a woman in sports looks like." Runner Paola Handley decried the ad as "frustratingly tone deaf," while elsewhere, Australian Olympian Ariarne Titmus considered it, "a kick in the face to every woman who has dedicated her life to perfecting her craft."
Novig’s provocative advertising campaign featuring actress Sydney Sweeney is facing a new wave of criticism, this time from women athletes who say the campaign sends the wrong message about women in sports. The prediction-market company’s ad, which...
