Struggling shoe retailer Allbirds makes bizarre pivot from shoes to AI, stock explodes more than 700%

Allbirds announced that it is pivoting from sustainable shoes to artificial intelligence. The company, valued at around $4 billion at its peak, sold its intellectual property and other assets two weeks ago for $39 million. The stock surged more than 700%, from under $3 a share up to $17. The shoe company had a market cap of about $21 million Tuesday.

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Allbirds made a surprising announcement Wednesday that it is pivoting from shoes to artificial intelligence. The move boosted shares of the miniscule market cap company — it was valued at about $21 million at Tuesday’s close — by more than 700%. The shares, which were under $3 a day ago, jumped to over $17. The company announced that it’s pivoting its business to AI compute infrastructure in a release posted to its investor relations page. The company, which according to the release will be called NewBird AI, announced a deal to raise up to $50 million in funding, expected to close in the second quarter of 2026. “The Company will initially seek to acquire high-performance, low-latency AI compute hardware and provide access under long-term lease arrangements, meeting customer demand that spot markets and hyperscalers are unable to reliably service,” the company said in the announcement. Allbirds, once a Wall Street darling valued north of $4 billion, announced a deal with American Exchange Group to sell its intellectual property and other assets for $39 million last month. American Exchange Group is a brand management company focused on the accessory space. According to the release, it will continue to sell products under the Allbirds brand. Allbirds closed all its U.S. full-priced stores in February.

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